Thinking Outside The Box

It's easy to fall into the status quo, the norm, the standard. It's up to you to break from that norm to stand out against the crowd. With the economy sour in most spots, we feel the greater need to be a part of the collective, to help one another. The truth is, you still have to look out for Numero Uno first.

In the world of advertising with promotional products, a correlation can be made for the same. If you are advertising with poor results using the same products that you have been for years because your sales rep keeps refilling your order without making a professional recommendation, or you are placing the order on your own through a website; it may be time for a change! For example, pens are a great advertising medium! They serve your customer as a writing utensil and your message is right in their hands. But! (There's always a but!) Will your customer be excited by the 10th pen that you hand them? Probably not.

Consider this. By changing your strategy, you actually excite your customer! Handing them a new product for them to use, play with, admire will build brand value and loyalty. Your customer will remember that you actually changed your giveaway product thus remember your company name, logo, information, or message. We suggest changing your product altogether to something completely different, in our example, if you change that pen giveaway to a custom stress ball or a personalized key chain, you will blow your customer's mind!

But, if you love your pens because they are tried and true, try switching to a different model. Maybe go with a gel tip rather than that ball point. By changing up your strategy and going against the norm, you will make a huge impact on your customer's psyche and that will correlate to a huge impact to your repeat business!

For more suggestions and ideas, visit www.homegrownpromos.com!